sunjiangyao
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# Posted: 24 Feb 2010 23:34
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The reporters at the Tiger Woods "news conference" last Friday in Florida were not permitted to ask questions, as everybody knows – everybody, that is, except the Dalai Lama, who until recently had never heard of the other anointed one.
Eventually, however, Woods will have to answer a lot of tough questions. When the day of facing the Fourth Estate (instead of his friends and associates )comes – hopefully, it will be sooner than later – reporters should follow a few lines of questioning:
What were you, specifically, being treated for at the clinic? And do you now consider yourself to be totally cured?
Keep in mind that no responsible media members will ask him to disclose what precisely took place during his rehab sessions – and if they do, Woods has every right to brush them off. That is clearly a private matter. On the other hand, there is no reason he shouldn't be able to reveal the type of addiction.
From a public-relations perspective, how do you feel your team of advisers has managed the whole situation?
There doesn't seem to be anyone on the planet who believes that Team Tiger has made many right moves since the Nov. 27 auto accident. It would be useful to hear Woods weigh in on this matter, to explain the reasoning behind his prolonged silence – especially when a comprehensive apology in the first several days, in person and not on his website, might have somewhat defused the controversy. Were there others in his camp who advised him to speak out sooner? Did he ever seriously consider it? How would Woods do things differently if he could have a mulligan, starting, say, on the afternoon of November 27?
Do you think your behavior on the golf course needs to change? If so, how?
For years, Woods has been criticized for the profanity he displays on a regular basis after a poor shot. Tom Watson, among others, has urged Woods to clean up his language on the course, saying that he wasn't behaving in the manner of the game's legendary players from the past. However, for the most part, Woods has been given a pass. Looking back, is he ready to acknowledge that he has been wrong to swear as often as he has and does he pledge to cease this kind of behavior? Also, he's largely refrained from interaction with the spectators at every tour event. Will that change? Will Woods, for example, spend more time signing autographs and speaking to reporters? Will we, in short, see a new Tiger
Why did you not take calls from Charles Barkley and other friends?
Perhaps Woods was avoiding contact with certain people to show Elin how serious he is about changing. It would be helpful to hear from Woods, himself, if that were the case. In a way, does he feel an urgent need to separate himself from certain friendships in his past? Who, if anyone, did he confide in during his most difficult hours?
What is your opinion of the companies which dumped you?
Woods is a smart businessman, which means he understands why a corporation in a competitive and troubled economy, relying on marketing a proper image, might be reluctant to stick with him. Was he outraged when he found out about the ones which let him go? Or could he imagine himself making the same call if hwere in their position? Finally, will there be any difference in how he will allow himself to be marketed in the future? So much of these ad campaigns revolved around him being the perfect role model.
Do you believe that you have damaged the game itself?
[u]Golf[/u] ,more than any other sport, depends on the integrity of its players. Does Woods feel that, in any sense, he violated that special trust which fans placed in him? If so, how does he intend to regain it? What would he have to do for fans, as he hopes, to believe in him again?
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